Dr. Fezeena Khadir is an avid academician with over 18 years of academic, administrative, training, research and industry experience. Her administrative roles in B-schools include that of Head of the MBA Department, Placement Officer, Journal Editorial Board member, Admissions Coordinator and Chief Coordinator of NAAC accreditation (National Assessment and Accreditation Council). External assignments include PhD examiner, Subject Matter Expert of corporate interview boards, university Question Paper Setter, motivational and soft skills trainer and resource person to various government departments and private institutions.

She has successfully completed two funded projects of the Government of Kerala during her tenure at the National Institute of Fashion Technology in the role of co-investigator. She has vividly researched in Consumer Behaviour, Branding, Sustainable Fashion and Social Media Marketing; published more than 40 research papers and presented research works in national and international conferences on various topics ranging from consumer protection, complaining behavior, luxury brands, fashion blogs, eco-fashion, fashion lingerie, counterfeit fashion products, service quality, e-commerce, healthcare, UI/UX, mobile applications, service quality etc. A passionate teacher, a caring mentor and dynamic research guide, she motivates her research scholars to work on contemporary areas of management. She is also an astute administrator when it comes to organizing seminars, workshops and also in moderating conferences. With a passion for fitness regimes and healthy cooking, Fezeena is a high-spirited and vibrant personality to befriend.

⦁ Significant Research and Consultancy undertaken

⦁ Co-investigator in the Project Implementation team on Impact Assessment, Kerala Handloom School Uniform Project funded by the Directorate of Handloom and Textiles, Government of Kerala

⦁ Project fund: Rs. 7.25 lacs

⦁ Project completion: May 2019

⦁ Member, Project Implementation team, SITAR (Students Initiative for Training in Artistic Rejuvenation) Project funded by the Directorate of Higher Education, Government of Kerala

⦁ Project fund: Rs. 16 lacs Project completion: December 2016

(ii) Academic Distinctions (awards and recognitions received etc). Awarded the 4th best entry in the essay writing contest titled ‘Be Skilled, Be Relevant’ on the World Youth Skills Day 2017, a pan India contest by National Skills Network- https://www.nationalskillsnetwork.in/skill-contest-10-best-entries/ Entry available in https://www.nationalskillsnetwork.in/skill-contest-10-best-entries/2/

Best paper awards:

⦁ One-day National Conference on Big Data & Business Analytics, March 29, 2019, M. Kumarasamy College of Engineering, Karur, Tamil Nadu- titled “Factors that attract consumers towards online purchase and the new e-commerce policy: the equation of impact” ⦁ Albertian Knowledge Summit (AKS dated 4th-23rd January 2019), An International Conference on Multidisciplinary Research, St. Albert’s College, Kochi- titled “Consumer Perception of Counterfeit Fashion Products”

(iii)Administrative Distinctions in previous institutes: NAAC committee coordinator, Placement Head, Head of the MBA department, coordinator of the Times Higher Education Impact Ranking, Chief warden- Ladies’ Hostel Journal editor, Academic coordinator of the MBA programme, Faculty coordinator for ISO documentation, Coordinator of international and national level workshops, seminars and conferences, moderator and session chair of conferences and seminars, coordinator of various students’ clubs, Students’ welfare, admissions, summer projects.

(iv) Professional Activities (Membership of Professional Bodies): Life member, ISTD - Indian Society for Training and Development